Harrah’s Entertainment provides an example of exceptional data asset leverage in the service sector, focusing on how this technology enables world-class service through customer relationship management. Name some of the technology innovations that Harrah’s is using to help it gather more data, and help push service quality and marketing program success.Understand how Harrah’s has used IT to move from an also-ran chain of casinos to become the largest gaming company based on revenue.After studying this section you should be able to do the following:
